Robotics solve agricultural challenges and improve ecological collective knowledge gathering data. As a Designer for Agreenculture, I work on a comprehensive approach of interactive products : The visual identity of products feeds into the end-user's overall experience to create a bond of familiarity and proximity, while the user interface enables humans to delegate their know-how to the machine, through a language appropriate to the user. This continuity between tangible and digital design creates a real identity for the product, facilitating the adoption of new uses and enhancing the value of the brand.
🌐 website
Agreenculture CEOL introduction © Agreenculture
Robotics design is a synthesis of Industrial and Interaction Design, in order to propose comprehensive solutions to users challenges. As the first in-house designer in Agreenculture, I followed the evolution of the products from a demonstrator, to an industrial solution to make any outdoor machine autonomous, thanks to the AGC box.
Design is essential to promote technical disrupting innovations, translate and orchestrate them in order to ensure users satisfaction.
Here I will showcase all the aspects of the work I do for Agreenculture :
- Industrial and Interaction Design (promoting design culture)
- Create synergies with marketing department (Service Design)
- Corporate communication technical supervision
Robotics Solution, a global design approach
In order to use an autonomous machine in a field in complete safety, Agreenculture has developed the Robotics Solution.
This solution integrates all Agreenculture hardware and software products, from surveying to launching the robot on a mission.
I created this infographics to illustrate all the interactions and necessary steps in order to see a fully autonomous robot evolving in the field in complete safety © Agreenculture
These high-tech components are far from the everyday lives of end-users, even though they are indispensable.
Design in a robotics company must understand end-user expectations as much as the complexity of the system itself, in order to translate technical capabilities into clear and efficient functionalities.
Meet the end-user
In parallel with the feedbacks I get from the engineers, and knowing that this feedbacks are biased, I go to meet our target user at the beginning of the project, Thomas Bugnon.
At this point in the company, I manage industrial design, user experience and corporate communication.
At this point in the company, I manage industrial design, user experience and corporate communication.
This interview will therefore also serve as communication material.
From a designer's point of view, it corresponds to a robotization-friendly persona, which does not represent the full panorama of target users. However, at this stage of the project, the challenges of implementing the solution are such that we are looking for elements to feed the project in a nominal approach.
From a designer's point of view, it corresponds to a robotization-friendly persona, which does not represent the full panorama of target users. However, at this stage of the project, the challenges of implementing the solution are such that we are looking for elements to feed the project in a nominal approach.
💡 The other personas are important for understanding the obstacles to robotization adoption. They are also essential for defining a functional perimeter in which the robot provides real added value.
key facts we have learned during our visit
involved user, creates its own solutions
a robot easy to manoeuvre
possibility of monitoring the robot
all kinds of active and passive tools
a robot easy to load on a trailer
manageable by a single person
the robot's size enables the user to be more reactive
protected from the elements
maintain soil quality
a versatile robot that helps preserve soil moisture
Agreenculture solutions
Agreenculture's services and technology overview - screenshot © Agreenculture
Showcase technologies and disruptive innovations is hard without a global approach, constantly projecting into a present and future context of use, in order to articulate the benefits of the technology instead of the technology itself.
Of course, Robotics is particularly concerned by this issue, which is why designers have the dual responsibility of designing relevant uses and knowing how to promote them.
FIRA 2021 Replay Demonstration
Agreenculture solutions to automate and secure off-road machines
Land survey / Mission Generation / Mission Management / Machine Telemonitoring & Teleoperation worldwide
In the previous videos, Agreenculture solutions are showcased.
Video clips have been made by external contributions, members of my team or myself.
I storyboarded and made some of the shots. My team worked on video editing and post-production phases (3D animations, augmented reality layers).
All the digital applications are from me or my team. About digital products, our intervention scope covers from the gathering of user needs, features creation, relevant user journeys to solve real problems, to deliverables management in order to get real products.
the following videos are requested by our internal customer, corporate communication, as Design team works like an in-house agency, able to produce all the contents. (print, digital, web, mockups, apps, video, 3D)
Let me introduce past and present team members who contributed on Agreenculture's products and content creation :
User Experience and Interfaces Design
Industrial Design
CEOL presented during the exhibition Fabriqué en France at l'Elysée, the 3rd and 4th July 2021 in Paris. © Agreenculture
Contact
Thank you!