Microsoft France invited us to create the identity and the arrangement of an exhibition space, called «Le Loft». Located on the last floor at the bow of the EOS building, in Issy-Les-Moulineaux, this place must reflect innovation and visionary aspect of the brand.
Our global approach started with a persona, the "Exploreur", a digital populations anthropologist, technophile critic and traveler.
His story would be a pretext to contextualize in this place new technological uses scenarios.
Designing the place as a habitat allowed us to move away from the gallery of technological objects to recreate a warm space, with its smells, anecdotes and travels memories : a place to live.
His story would be a pretext to contextualize in this place new technological uses scenarios.
Designing the place as a habitat allowed us to move away from the gallery of technological objects to recreate a warm space, with its smells, anecdotes and travels memories : a place to live.
As soon as we cross the door, he shares with us his digital life and his fantastic experiences. Sharing and learning are innovation drivers at Microsoft that we wanted the visitor to feel and experiment.
Here is how Canopée has started, an experience open to the world.
Team : Raphaëlle Tantot, Philippe Bajard, François Bernard, Siu Hung Huynh, Alexandre Benjamin Navet, Lorenzo Fernandez, Yuka Yiu
Project director, Bernard Moïse
